Option 1
Ligature
Two lowercase p’s drawn with one even line. The second stem is the first bowl’s edge, so the letters share a line. Below the baseline the bowl is mirrored into a petal, a nod to the flower already in your footer.
logotypebranding
20
17
A next chapter · a proposed direction
The Perth Property Co.
02
The idea
“Welcome to the complete real estate package.”
Your line already says it. The brand’s job is to show it: the people who sell the home also style it and can arrange the finance.
Styled.
Complimentary styling and staging, from your own furniture, homewares and artwork, housed at your North Perth office.
Sold.
Nadija is a REIWA Master Salesperson. 33 homes sold in the last 12 months. 232 reviews at a 5-star average.
Financed.
Home loan advice and brokerage through The Perth Property Co. Finance, in-house. ACL 389320.
Palette read: warm, interior-led and editorial. Berry leads; Soil and Bark ground it; Petal and Rose soften it. It echoes the flower already in your footer.
03
Three options
One recommendation, two also explored.
Each mark is an original drawing on a grid around your initials. Each is built from circles and bars on a grid, so it can be redrawn exactly at any size.
Option 2
Constructed
A single P built only from a bar, a half-ring and a stem, set inside a circle that stops it. The dot in the counter is the full stop of “Co.” It reads well small and sits naturally on a seal.
Option 3
Two directors
Two identical P’s, one for Nadija and one for Dan. The second is turned to face the first, so it also reads as a d, for Dan. The even channel between them is the partnership. Solid, clear at favicon size, and yours alone.
04
Each option in detail
Mark, lockups, favicon.
Option 1 · also explored
Ligature
Two lowercase p’s drawn with one even line. The second stem is the first bowl’s edge, so the letters share a line. Below the baseline the bowl is mirrored into a petal, a nod to the flower already in your footer.
The Perth Property Co.
Favicon at 16px and 32pxTHEPERTH PROPERTYCO.
THEPERTH PROPERTYCO.
THEPERTH PROPERTYCO.Est. 2017
Option 2 · also explored
Constructed
A single P built only from a bar, a half-ring and a stem, set inside a circle that stops it. The dot in the counter is the full stop of “Co.” It reads well small and sits naturally on a seal.
The Perth Property Co.
Favicon at 16px and 32pxTHEPERTH PROPERTYCO.
THEPERTH PROPERTYCO.
THEPERTH PROPERTYCO.Est. 2017
Option 3 · recommended
Two directors
Two identical P’s, one for Nadija and one for Dan. The second is turned to face the first, so it also reads as a d, for Dan. The even channel between them is the partnership. Solid, clear at favicon size, and yours alone.
The Perth Property Co.
Favicon at 16px and 32pxTHEPERTH PROPERTYCO.
THEPERTH PROPERTYCO.
THEPERTH PROPERTYCO.Est. 2017
05
Construction
Circles, bars and a grid.
Every curve comes from a circle on the grid, so each mark can be redrawn exactly, at any size, by anyone.
Option 1 · Ligature
- Two bowls, r20, on a 20-unit rhythm.
- The second stem sits on the first bowl’s tangent.
- Mirror the second bowl below the baseline: the petal.
- One stroke weight throughout, 8% of letter height, round ends.
Option 2 · Constructed
- 12 × 12 grid, module 12.
- Ring r66 on the centre.
- Bowl: half-ring, outer r32, inner r12.
- The stem runs down until the ring stops it. One point in the counter.
Option 3 · Two directors
- Stem 24 wide; bowl r20; counter r7.
- Turn a copy 180° about the centre.
- Every gap between the two forms is 8 units.
- The channel is the join. Nothing overlaps.
06
Wordmark
Shared by all three options.
“PERTH PROPERTY” in Cormorant Garamond Medium, tracked 0.07em. “THE” and “CO.” in Inter Medium at 0.26em. A licensed face such as Canela is a later option.
THEPERTH PROPERTYCO.Est. 2017
THEPERTH PROPERTYCO.
THEPERTH PROPERTYCO.
Clear space: the height of one bowl on every side. Minimum size: mark 16px on screen, 8mm in print; horizontal lockup 120px wide.
07
Colour
Berry, Soil, Petal, Bark, Rose.
Exact values from the palette board. Linen is added for legible body text on light grounds.
01 Main colourBerry#80272E
02 SecondarySoil#201410
03 AdditionalPetal#D6B6B6
04 AdditionalBark#41211E
05 AdditionalRose#BD7472
Support · added for legibilityLinen#F6EFEA
45% Linen / Petal
25% Soil / Bark
15% Berry
45% Linen / Petal · 25% Soil / Bark · 15% Berry · 10% Rose · 5% white
| Colour | HEX | RGB | CMYK (approx.) | Role |
|---|---|---|---|---|
| Berry | #80272E | 128, 39, 46 | 0 70 64 50 (verify with printer) | 01 Main colour |
| Soil | #201410 | 32, 20, 16 | 0 38 50 87 (verify with printer) | 02 Secondary |
| Petal | #D6B6B6 | 214, 182, 182 | 0 15 15 16 (verify with printer) | 03 Additional |
| Bark | #41211E | 65, 33, 30 | 0 49 54 75 (verify with printer) | 04 Additional |
| Rose | #BD7472 | 189, 116, 114 | 0 39 40 26 (verify with printer) | 05 Additional |
| Linen | #F6EFEA | 246, 239, 234 | 0 3 5 4 (verify with printer) | Support · added for legibility |
Contrast, checked
| Pairing | Ratio | WCAG AA | Use |
|---|---|---|---|
| White on Berry | 9.3:1 | Passes AA | Primary buttons, finance band |
| Soil on Linen | 15.8:1 | Passes AA | Body text |
| Soil on Petal | 9.6:1 | Passes AA | Text on soft sections |
| Berry on Petal | 5.0:1 | Passes AA | Accents on Petal |
| Petal on Bark | 7.7:1 | Passes AA | Labels on Bark |
| Soil on Rose | 5.1:1 | Passes AA | Rose as a surface only |
| Rose on Linen | 3.1:1 | Fails | Never for text |
| White on Petal | 1.9:1 | Fails | Never |
Rule: Rose is a surface, never text on light grounds. Primary buttons are Berry with white text.
08
Type
A stylist’s serif, a clear sans.
Display 88/88Styled. Sold.
H1 56/60Selling is more than just a transaction—it’s an art.
H2 36/42How we sell your home.
Lead 22/32the small details make the biggest impact
Body 17/27Through expert, complimentary styling and staging, we transform your space to create an immediate impact on buyers and spotlight your home’s best features.
Label 12/16For sale · North Perth · 5 bed · 3 bath
On the webThe website uses Zalando Sans in the sans role for its wider, more architectural feel. Print and documents use Inter. Both are free Google Fonts.
Figures232 · 33 · 2017
09
Hand-drawn and stamped
The same idea, by hand.
The geometric mark signs the listings, the boards and the website. For the styling side of the business, the things people pick up and keep, it has a hand-drawn partner: a script P for Nadija and a d for Dan, the flower already in your footer, all in one oval. It is drawn as a pen line, so it stays sharp at any size.
LOGO SYSTEMLogo variations
Primary · Berry
Small · Soil
Horizontal
Letters only
stampkraftA · Stamp and lockup
The Perth
Property Co.
styled, sold & financed in North Perth
lettersblockB · Letter block
undersidecollectionC · Backstamp
Where it goesStyling tags, the welcome card, stamps, the underside of every piece in your collection, packaging and social stories.
Where it doesn’tSignboards, listings, the website header and legal documents. Those use the geometric mark.
How it’s madeSupplied as vector artwork, plus a rubber stamp and an embossing die. 434–17 on the backstamp is your street number and the year you opened.
10
Prototyping boards
The materials of your rooms.
Textures taken from the materials in your styled rooms: boucle, a knit throw, jarrah boards, limewash. The mark sits in a thin circle; year numerals flank it. The next step is six real macros shot at your office.
logotypebranding20
01 · Recommended17
logotypebranding20
02 · Option 117
logotypebranding20
03 · Option 217
logotypebranding20
04 · Option 317
[PHOTO]
Macro, from your styling inventory: linen, timber, ceramics, a petal. Six frames, shot at 434 Fitzgerald St.
THEPERTH PROPERTYCO.
06 · Lockup on PetalTHEPERTH PROPERTYCO.Est. 2017
06 · Lockup on Berry05 · Construction
11
Prototypes
Things people will hold.
Six pieces a buyer or vendor would actually touch, drawn at full size. Materials and finishes are proposals to quote with a printer.
Sofa S1
boucle, 3 seat
FROM OUR COLLECTION
Styled
by us
Sold
by us
To the new owners
of 94 Gabriel St
Welcome in. Many of the pieces in this room are from our own collection. Take your time, open the cupboards, picture your life here.
Nadija & Dan
The Perth Property Co.
North Perth · est. 2017
12
Imagery
Styled rooms first.
Styled rooms
Natural light, straight verticals, a warm grade.
People at work
Nadija and Dan styling, not posing.
Always in pairs
Same crop, same angle, same light.
13
The “Styled by us” badge
A seal for every home you style.
On listings, sold results, signboards, Instagram and the card left in each staged home.
14
Applications
How it shows up.
For sale
Room to grow, right in North Perth
THEPERTH PROPERTYCO.
Listing signboard
This home was styled by The Perth Property Co.
theperthpropertyco.com.au
Card left in staged homes
Nadija Begovich
Director, Licensee, Stylist, Mortgage Broker
0417 903 990
Dan Broad
Director, Property Consultant, Fixer
0422 422 216
Business cards
THEPERTH PROPERTYCO.
Appraisal
Your home,
styled and sold.
Appraisal booklet cover
Before
AfterInstagram before-and-after carousel
Styled.
Sold.
Financed.
Instagram 3 × 3 grid
Nadija Begovich
Director, Licensee, Stylist, Mortgage Broker
0417 903 990 · 434 Fitzgerald St, North Perth
Styled. Sold. Financed.
Director, Licensee, Stylist, Mortgage Broker
0417 903 990 · 434 Fitzgerald St, North Perth
Styled. Sold. Financed.
Email signature
THEPERTH PROPERTYCO.
The Perth Property Co. Finance
Your home for home loans.
Australian Credit Licence 389320
Finance one-pager cover
Sofa S1
Boucle, 3-seat
Inventory · The Perth Property Co.
Boucle, 3-seat
Inventory · The Perth Property Co.
Furniture inventory tag
15
Digital
The site header and hero.
16 · Next
The website.
A next chapter · a proposed direction · Fifth Hous Studio