Fifth Hous Studio × The Perth Property Co.30.09.26

For Nadija and Dan

The Perth Property Co.: a next chapter, offered freely.

A website, an enquiry system and a brand direction, built around what sets you apart: you style the homes you sell, and you can arrange the finance. About 16 minutes to walk through.

01 — Why we did this

Your site looks good. We wanted to show how it could sell the two things that set you apart.

It's modern and well made. This builds on it: the same business, told through its two strongest facts, your styling and your in-house finance, with every enquiry they create caught and answered.

It's built from your words and your photos. New lines are ours, for you to approve. Where we've needed a fact we couldn't check, you'll see it marked for you to confirm.

02 — The market now

When buyers have choice, presentation decides which homes sell.

7,755

homes for sale across Perth, week ending 20 Sep 2026. REIWA

+164.8%

listings year on year, the same week. REIWA

$980k

Perth median house price, June quarter: down 2.0% on the quarter, up 18.7% on the year. REIWA, as cited on your blog

Your own blog put it well on 30 September: "When buyers have more choice, giving them a reason to choose your home becomes even more important."

03 — The gap you own

Your line

“Welcome to the complete real estate package.”

The agent is also the stylist and the broker, and the brand and site can prove it.

Styled.

Complimentary styling and staging, using your own furniture, homewares and artwork, housed at your North Perth office.

Sold.

A REIWA Master Salesperson. 33 homes sold in the last 12 months and 232 reviews on RateMyAgent at a 5-star average (checked 30 Sep 2026).

Financed.

Home loan advice and brokerage through The Perth Property Co. Finance, in-house. Australian Credit Licence 389320.

Proposed line to test: Styled. Sold. Financed. It supports your line; it doesn’t replace it.

04 — The website

Same menu, every page rebuilt.

  • Every page in your menu, rebuilt. For Sale, Sold, Sell with Us, Process, Before & Afters, Team, Office and the Blog, in your own words and photos, and warmer: it reads like Nadija and Dan talking.
  • A Styling Studio for vendors. Paint a wall in a room you’ve styled, furnish it with pieces they can drag into place and save the picture, borrow the colours of that room, and tick through a pre-sale checklist that turns a listing date into a week-by-week plan.
  • Finance tools, working on the page. Borrowing power tested at the lender buffer, repayments with offset and extra payments, WA transfer duty with the 2026 first home owner rules, upfront costs, and what a seller walks away with.
  • Every enquiry caught. A direct appraisal path, and a contact form that sends each person down the right track.
Open the website
The proposed home page with the hero and navigation

05 — Styling as your marketing

Main bedroom, after styling
Main bedroom, before styling
BeforeAfter

Your own before and after. Drag to compare.

Make the styling the headline.

$2,000–$5,000What vendors typically pay for home staging in Perth.

OpenAgent, 2025

83%of buyers’ agents say staging makes it easier for buyers to picture the home as theirs.

NAR 2025 Profile of Home Staging · US data

STYLED BY THE PERTH PROPERTY CO. · STYLED BY US ·

The “Styled by us” seal goes on listings, sold results, signboards and Instagram, so every styled home markets the next one.

06 — Never miss an enquiry

A vendor at 8:50pm, handled before you’ve read it.

The system sits beside your CRM [which CRM do you use?]. It replies in under a minute, asks the right questions, books the appraisal, and only interrupts you when something is worth your time.

Example · plays itself

  1. A vendor enquiresFrom the website, on her phone.
  2. QualifiedNorth Perth · house · selling in the next 3 months · lived in.
  3. Appraisal bookedTue 20 Oct, 10:00am, straight into Nadija’s calendar.
  4. Styling photos receivedThree rooms. Nadija arrives with a plan.
  5. One message to NadijaWho, where, when, and “styling plan ready”. Nobody else is interrupted.

07 — A next chapter for the brand

Three original marks, one recommended.

A warm, interior-led palette of Berry, Soil, Petal, Bark and Rose that echoes the flower already in your footer. Shown on macro textures from your own styled rooms.

Open the brand guideline

Ligature

Constructed

Recommended

Two directors

08 — Next step

20 minutes, at your office or on a call, whenever suits.

Joon Im · Fifth Hous Studio · fifthhous.co
[CONFIRM Joon’s phone and email]

Start with the website

This is a courtesy recommendation. Sources: REIWA weekly market snapshot, week ending 20 Sep 2026; OpenAgent, “How much does home staging cost in 2025?”; NAR 2025 Profile of Home Staging (US); RateMyAgent and theperthpropertyco.com.au, checked 30 Sep 2026.